Treatment of foot fungal infections boils down to two things: a) getting an appropriate anti-fungal drug to the source of the infection and b) creating an environment that fungal infections struggle to grow in. Let's deal with these back-to-front.
Creating the right environment means keeping the feet dry; change your socks daily (or more if particularly prone to sweating), try not to wear the same pair of shoes two days in a row and ensure they dry out properly between uses. There are also antifungal sprays that you can fire into all your footwear, socks and indeed on your feet to cover all the places the fungus might be hiding.
It is also important therefore to stop the use of moisturising creams on your feet as these will only help the fungus the grow (we see a huge number of patients who mistake their fungal infection for dry skin and end up feeding the infection - sometimes for years. So make sure you get the right diagnosis from an expert).
For anti-fungal drugs (we're talking topical agents you apply directly to the skin), the first thing to know is many products you can buy over the counter are indeed proven to be effective against fungus BUT some are better than others (depending on the type of infection) and the method of application matters. Fortunately, getting the desired application on the skin is a lot easier than dealing with a fungal toenail (see our page on that here). Our Podiatry team can recommend appropriate antifungal agents (many of which are available at our clinic) or, in severe cases that also involve nail infection, we may advise oral medication which can be arranged via your GP practice.